The Consequential Costs Tag
Hey, you clicked on the QR code!
If consequential costs tags were a reality, clicking on the included QR code would take you to a website that provides more detailed information about each of the 13 consequential costs listed on the tag.
Specifically, it would share the 33 raw data points used to create the consequential costs. And not just for the product in question, but also for similar products used to create the comparative scale.
Also included on the website would be basic information about the consequential costs tag program, including the methodology used to cumulatively gather the data along the production pathway and crunch it into the final figures.
Together, this will empower shoppers with accurate information that they can use to understand all the costs behind their purchase — before they buy it.
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